Introduction In today’s fast-paced business world, maintaining an edge of the rivals is essential. Market research has traditionally been a key strategy for gaining a market edge, but the advent of AI technology has transformed this field. Tools driven by AI are reshaping how companies collect, analyze, and utilize data about their rivals. By le

Introduction Social media marketing is evolving significantly in recent years, shaped by changes in innovation, consumer actions, and business needs. A major transformation in the marketing landscape is the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the attention of businesses and marketers